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Press Centre
Everything journalists, creators and media partners need in one place.
Press Releases
Big Bro Bao Named Finalist in National Small Business Awards
Big Bro Bao has been selected as a finalist in the prestigious National Small Business Awards, recognising the brand's rapid growth, community impact and innovative restaurant concept.
Read MoreBao Rewards App Launches on iOS and Android
The official Bao Rewards loyalty app launched on both app stores, allowing customers to earn points, unlock free food and complete in-app missions on every visit.
Grand Opening: Big Bro Bao Felixstowe Now Live
After months of meticulous build-out, Big Bro Bao Felixstowe opened its doors to the public, welcoming thousands of guests in the opening week alone.
Downloadable Resources
Everything you need to write about Big Bro Bao, in one click.
Complete Press Kit
Everything a journalist needs: brand story, fact sheet, logos and photography in one download.
Company Fact Sheet
Key numbers, founding date, location and headline facts about Big Bro Bao.
Restaurant Overview
An overview of the Big Bro Bao restaurant concept, menu and customer experience.
Brand Story
The narrative behind Big Bro Bao, its mission and community-first philosophy.
Franchise Information
Franchise programme details, investment ranges and territories.
Photo Library
Brand Guidelines
Big Bro Purple
- HEX
- #7C3AED
- RGB
- 124, 58, 237
- CMYK
- 75, 88, 0, 0
Hot Pink
- HEX
- #ec4899
- RGB
- 236, 72, 153
- CMYK
- 0, 80, 10, 0
Bao Yellow
- HEX
- #FFD600
- RGB
- 255, 214, 0
- CMYK
- 0, 16, 100, 0
Deep Navy
- HEX
- #0d0620
- RGB
- 13, 6, 32
- CMYK
- 90, 90, 30, 80
Typography
Primary font
Satoshi Black Italic
Secondary font
Inter Regular
Logo Spacing
Maintain a minimum clear space equal to the height of the cloud mascot around all sides of the logo. Never place the logo on busy backgrounds without sufficient contrast or a solid backing plate.
Correct Usage
- Use on solid purple, navy or white backgrounds.
- Preserve original colours where possible.
- Respect minimum clear space around the logo.
Incorrect Usage
- Do not recolour or apply effects to the logo.
- Do not stretch, rotate or skew the logo.
- Do not place on low-contrast or busy imagery.
Brand Voice & Photography Style
Big Bro Bao speaks with confidence and warmth — bold, playful and proud, never corporate-stuffy. Photography should be bright, candid and community-focused: real customers, real moments, energetic food. Tone is friendly, direct and full of personality, always welcoming rather than transactional.
Company Profile
Founding Story
Big Bro Bao was founded in 2021 by brothers Joey and Louis Burke, born from a vision for a community-first pan-Asian quick-service restaurant that would stand apart from the rest.
Mission
To deliver fast, affordable, genuinely good food in a warm, welcoming environment that celebrates every guest who walks through the door.
Vision
To build a franchise network of Big Bro Bao restaurants across the UK, powered by proprietary technology and a community of loyal regulars.
Company Overview
Big Bro Bao operates a flagship restaurant in Felixstowe, Suffolk, with a fast-expanding digital loyalty platform and a franchise programme ready for prospective partners.
Technology Platforms
BaoHQ powers back-of-house operations, BaoOS manages the storefront and customer experience, and the Bao Rewards loyalty app connects customers across every visit.
Restaurant Concept
A pan-Asian quick-service restaurant serving bao buns, ramen, rice bowls, bubble tea and more — designed for speed, value and a distinctive playful identity.
Franchise Ambitions
Following the success of the Felixstowe flagship, Big Bro Bao is rolling out a franchise programme to bring the concept to new communities across the UK.
Brand Personality
Bold, playful and proud. The cloud mascot and character system keep Big Bro Bao approachable and full of personality without taking itself too seriously.
The Founders
Joey Burke
Co-Founder & Creative Director
Joey Burke co-founded Big Bro Bao and shaped the brand's playful, pan-Asian identity. A lifelong advocate for community-first hospitality, he blends bold design with a genuine commitment to welcoming every guest. His creative vision is reflected in the cloud mascot, character system and restaurant concept.
Career Timeline
2018 — Early concepts sketched for a community restaurant brand. 2021 — Official co-founder of Big Bro Bao. 2023 — Led the creative direction for the Felixstowe flagship. 2026 — Oversaw the Bao Rewards app launch.
Louis Burke
Co-Founder & Operations Lead
Louis Burke co-founded Big Bro Bao and drives the operational backbone of the business. From securing the Felixstowe location to overseeing the build of BaoHQ and BaoOS, he ensures the restaurant runs at scale. His focus is franchise growth, staff development and the technology platform that powers every Big Bro Bao site.
Career Timeline
2021 — Co-founded Big Bro Bao alongside Joey. 2022 — Led site selection and secured Felixstowe. 2024 — Directed development of BaoHQ and BaoOS. 2026 — Launched the franchise programme.
Awards & Recognition
5-Star Food Hygiene Rating
Awarded a full five-star food hygiene rating by Suffolk Trading Standards, placing Big Bro Bao among the top-rated restaurants in the region.
National Small Business Awards Finalist
Selected as a finalist in the national small business awards programme, recognising rapid growth and community impact.
Innovation Award Finalist
Recognised as a finalist for the innovation award for the proprietary BaoHQ and BaoOS restaurant management platforms.
BBC Features
Featured in local BBC coverage highlighting Big Bro Bao's unique pan-Asian quick-service restaurant concept and community-first approach.
Our Journey
Big Bro Bao at a Glance
All downloadable assets within this Press Centre may be used by accredited journalists, bloggers and media organisations when reporting on Big Bro Bao. Brand assets must not be modified without written permission. Please credit all photography as shown on each image.
Need something else?
Our marketing team is happy to help with interviews, photography requests and additional media resources.